Project Brief: Aria Air Fryers
Project Brief:
Aria Air Fryers
The Aria Air Fryers project melded technology with contemporary design, drawing inspiration from casual dining aesthetics for a stylish, healthier kitchen alternative. Each element in this omni-channel marketing approach, from online graphics to E-Commerce, was meticulously crafted to ensure a cohesive and appealing brand experience, positioning Aria Air Fryers distinctively in the marketplace.
In the Aria Air Fryers project, I solely created and executed: Branding, Packaging Design, Marketing, Photo Editing, Web Design & Building, Sales Print Collateral. E-commerce: Marketing Copy & Images, Listing Creation, Brand Store.
Logo Design
Aria’s clean, modern logo design embodies innovation and simplicity, exuding a premium brand identity. The minimalist aesthetic appeals to customers who value sophistication and functionality in their kitchen appliances.
Packaging Design
Aria’s packaging design complements the logo’s sleek style, showcasing the brand’s commitment to elegance and innovation, and attracting customers who appreciate modern, high performance kitchen appliances.
AI-Enhanced Imaging
Leveraged AI image generation to enhance visual appeal, significantly reducing time and expenses on traditional food staging.
Web Design
Crafted a sleek, responsive WordPress website with integrated WooCommerce and Shipstation, combining elegant design with seamless e-commerce functionality.
Mobile-First Approach
Designed a mobile-first website prioritizing superior user experience, with custom, seamless navigation and responsive features.
Optimized
E-commerce Visuals
Crafted engaging E-commerce listing images and a cohesive brand store, focusing on user engagement and conversion with visually compelling and intuitive designs.
Building
Brand Presence
A robust brand page enhancing credibility and consumer trust through strategic design.
ChatGPT
Enhanced E-commerce
Leveraging advanced AI to generate creative, SEO-optimized listing descriptions, driving engagement and sales through compelling and targeted narrative.
Multichannel
E-commerce Building
Developed listings across six major retail platforms, ensuring consistency, optimization, and tailored strategies to maximize reach and sales.
Sales Collateral
Aria’s catalog showcases product range, serving as a powerful tool in meetings with retail buyers.
