Project Brief: US Glove
Project Brief:
US Glove
Elevate US Glove’s market presence by redesigning the packaging and digital experience for their gymnastics grips and wrist supports, ensuring the brand’s quality and American manufacturing excellence are front and center.
In the US Glove project, I created and executed: Packaging Design, Web Design, Motion Graphics. E-commerce Listing Visuals.
Packaging Design
The Packaging Design section of the US Glove project, I developed a universal packaging solution applicable across all SKUs, significantly reducing costs and increasing the perceived value of the product to the consumer.
Motion Graphics
Dynamic motion graphics for marketing videos, highlighting the features, benefits, and providing “how-to” guides for the Tiger Paw wrist supports and gymnastics grips.
"Ask Laurie" Hernandez
Motion graphics for the “Ask Laurie” video series with Olympic gymnast Laurie Hernandez, aiming to visually support the content and engage the audience.
Grip Fitting Instructions
Designed clear and easy-to-follow visual guides, ensuring users can accurately fit their gymnastics grips for optimal performance and safety.
Optimized
E-commerce Visuals
Crafted high-quality images and graphics for online product listings, emphasizing the product’s status as the market leader on Amazon, to attract and inform potential buyers.
Web Design
Focused on creating a visually appealing and user-friendly interface, showcasing the brand and its market-leading products